Nordic Smoke BBQ All-purpose rub is the brain child of the grizzled family patriarch who wanted to create a rub worthy of brisket, chicken, pork, or popcorn. Put it on anything and feel the subtle swirl of American and Scandinavian flavors elevate your dish to the halls of Valhalla, where the beer is cold and the brisket is always tender. This is the rub we use on all of our meat!!!